Richard Corbridge's posts

A Jesus Turtle’s to do list…

An ex exclaimed; you always love shiny and (k)new, I knew that making new was what I was here to do. Now insisted; I can be yours, your way forward to be new, I knew that to renew forwards had ups, downs, lefts and rights and that was going to be a to-do. The past… Read More

Brand studies…

How do we truly create brand appeal in the generation of AND not OR? In particular how does the appeal of shampoo and soap effectively become a brand with such cool, such kudos that simply seeing it on the high street in sunny (or in fact a very rainy) London inspires me to reach for… Read More

2019 A WIndy Year That Was…

Welcome to my seventh review of the year, a longer read than my normal blog posts, enjoy. Well, that was a whirl wind! A wind with rain in it; a wind with warm sunrise after the storm smells in it; a wind that at times blew directly into my face and a wind that at… Read More

New York I Love You…

Being able to return to the place that is so good they named it twice was a highlight of 2019 for me, New York New York in 2019 you really knew how to deliver! The trip in December was the 8th time I had been to NYC, I’ve been with different people and on my… Read More

Why were we friends then…

My oldest and dearest friend is a cultural rock for me and always has been, and oddly it turns out he didn’t ever (or even) realise until just the other day! Mr. Rockley created taste in so many of his peers in that short sharp shock period of our lives, the coming of age years,… Read More

The everything customer…

Gartner build theories and concepts, they create new words to describe digital trends and ways of working and have become a cultural movement to love or in some circles loathe, but love them or loathe the themes and trends they come up with they do have an impact on what we do as leaders in… Read More

Innovation & Digital Leadership – Same, same but dfferent!

NB – Slightly longer article than normal, with massive inspiration from Michael Jary and his wirtting on this subject. An article written together with the superb Sarah Moorhead. During the first month in my new job, my first role not being a CIO for over a decade, my new boss handed me a slightly terrifying… Read More

I don’t know but…

I don’t know but I will find out! The closest you can come to a verbal hug and the perfect way to show that you, as an expert, can validate a new thinker’s ideas. Those that have seen me present in recent times will have heard me talk (babble on) about the rapid rise of… Read More

What can you catch…

Do you yawn when you see someone else yawn? Do you even get a bit of a feeling of yawning now as you read about it? Ahhh yawn… How can the thought of a yawn be catching? It is one of those suggestive and odd phenomena that I didn’t know the truth of until researching… Read More

Innovation coaching…

Lead innovation. It sounds so simple, but innovation means so many different things to so many people. Not to mention trying to ‘lead’ a creative process, to make something happen that is quite a creative and individual ‘thing’ requires a new kind of working together. My role is now to find ways, as many ways… Read More

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