All posts tagged Retail

Digital and the commodity world…

I was reading a Pitchfork retrospective article about the seminal electronic band Boards of Canada the other day and a phrase came up, Avoiding the timely, they aim to achieve the timeless …and I fell in love with what it means and how it can be applied to what we try to do with digital… Read More

Brand studies…

How do we truly create brand appeal in the generation of AND not OR? In particular how does the appeal of shampoo and soap effectively become a brand with such cool, such kudos that simply seeing it on the high street in sunny (or in fact a very rainy) London inspires me to reach for… Read More

Innovation & Digital Leadership – Same, same but dfferent!

NB – Slightly longer article than normal, with massive inspiration from Michael Jary and his wirtting on this subject. An article written together with the superb Sarah Moorhead. During the first month in my new job, my first role not being a CIO for over a decade, my new boss handed me a slightly terrifying… Read More