How do we truly create brand appeal in the generation of AND not OR? In particular how does the appeal of shampoo and soap effectively become a brand with such cool, such kudos that simply seeing it on the high street in sunny (or in fact a very rainy) London inspires me to reach for… Read More
Being able to return to the place that is so good they named it twice was a highlight of 2019 for me, New York New York in 2019 you really knew how to deliver! The trip in December was the 8th time I had been to NYC, I’ve been with different people and on my… Read More