All posts tagged NYC

Brand studies…

How do we truly create brand appeal in the generation of AND not OR? In particular how does the appeal of shampoo and soap effectively become a brand with such cool, such kudos that simply seeing it on the high street in sunny (or in fact a very rainy) London inspires me to reach for… Read More

New York I Love You…

Being able to return to the place that is so good they named it twice was a highlight of 2019 for me, New York New York in 2019 you really knew how to deliver! The trip in December was the 8th time I had been to NYC, I’ve been with different people and on my… Read More