All posts tagged Boots

My Own North Star…

The creation of a ‘north star’ or a Very Clear Idea. In 2016 I was taught how to have Very Clear Ideas. How weird is that! Now in 2020 it’s a skill that I return to daily; how to have a clear idea and remain clear on it? At work we call it a ‘North… Read More

Brand studies…

How do we truly create brand appeal in the generation of AND not OR? In particular how does the appeal of shampoo and soap effectively become a brand with such cool, such kudos that simply seeing it on the high street in sunny (or in fact a very rainy) London inspires me to reach for… Read More

Innovation & Digital Leadership – Same, same but dfferent!

NB – Slightly longer article than normal, with massive inspiration from Michael Jary and his wirtting on this subject. An article written together with the superb Sarah Moorhead. During the first month in my new job, my first role not being a CIO for over a decade, my new boss handed me a slightly terrifying… Read More